Log in

Plan. Bid. Win.

Plan. Bid. Win.

Plan. Bid. Win.

Precision Supply. Superior Outcomes.

Secure Better Performance

Secure Better Performance

WE SOLVE FOR SUPPLY INEFFICIENCY

We transform fragmented supply into strategic advantage. With full supply visibility, we eliminate inefficiency and restore control to your buying strategy.

We transform fragmented supply into strategic advantage. With full supply visibility, we eliminate inefficiency and restore control to your buying strategy.

SOLUTIONS

Smarter Services, Built with AI

Smarter Services, Built with AI

Everything you need to automate operations, boost productivity

DSP-Aligned Execution

Performance Visibility

Deal Optimization

Active Supply Management

Improve supply path execution

We ensure every supply path is actively managed for consistent delivery quality

DSP-Aligned Execution

Performance Visibility

Deal Optimization

Active Supply Management

Improve supply path execution

We ensure every supply path is actively managed for consistent delivery quality

Cross-Platform Deal Activation

Maximize performance with active deal intervention across DSP/SSP tools and buyer environments

Cross-Platform Deal Activation

Maximize performance with active deal intervention across DSP/SSP tools and buyer environments

Research anything...

Research

Software & App Industry

UX & UI Design Industry

High Converting Customer

Real-Time Intelligence

Make smarter decisions with live data insights. Tap into real-time data.

Research anything...

Research

Software & App Industry

UX & UI Design Industry

High Converting Customer

Real-Time Intelligence

Make smarter decisions with live data insights. Tap into real-time data.

Research anything...

Research

Software & App Industry

UX & UI Design Industry

High Converting Customer

Real-Time Intelligence

Make smarter decisions with live data insights. Tap into real-time data.

Code

1

2

3

4

5

class AutomationAgent:
def __init__(self, activation_limit):
self.activation_limit = activation_limit
self.current_mode = "idle"

def evaluate_task(self, workload_value):
if workload_value > self.activation_limit:
self.current_mode = "engaged"
return "Automation agent has been successfully activated!"
else:
return "No activation needed. Agent stays idle."
def get_current_mode(self):
return f"Current operational mode: {self.current_mode}"

Custom AI Agent Optimization

We develop custom AI agents that integrate seamlessly with your supply

Code

1

2

3

4

5

class AutomationAgent:
def __init__(self, activation_limit):
self.activation_limit = activation_limit
self.current_mode = "idle"

def evaluate_task(self, workload_value):
if workload_value > self.activation_limit:
self.current_mode = "engaged"
return "Automation agent has been successfully activated!"
else:
return "No activation needed. Agent stays idle."
def get_current_mode(self):
return f"Current operational mode: {self.current_mode}"

Custom AI Agent Optimization

We develop custom AI agents that integrate seamlessly with your supply

Code

1

2

3

4

5

class AutomationAgent:
def __init__(self, activation_limit):
self.activation_limit = activation_limit
self.current_mode = "idle"

def evaluate_task(self, workload_value):
if workload_value > self.activation_limit:
self.current_mode = "engaged"
return "Automation agent has been successfully activated!"
else:
return "No activation needed. Agent stays idle."
def get_current_mode(self):
return f"Current operational mode: {self.current_mode}"

Custom AI Agent Optimization

We develop custom AI agents that integrate seamlessly with your supply

Performance Based

Get dedicated expertise to execute premium deals that drive massive business growth

Performance Based

Get dedicated expertise to execute premium deals that drive massive business growth

Performance Based

Get dedicated expertise to execute premium deals that drive massive business growth

OPERATIONS

Seamless Operations

Seamless Operations

Activate with your existing platform without unnecessary fuss

“Keep what you do today without changing anything, no integrations, no efforts.”

HOW IT WORKS

Our Simple & Smart Process

Everything you need to activate, optimize, and scale, all in one place.

STEP 1

STEP 2

STEP 3

01

Audit & Align

We audit your current benchmarks, supply paths, and delivery data to uncover performance gaps and pricing opportunities. Every deal is mapped for clarity.

CLIENT VOICES

Heard on the Buy Side

Heard on the Buy Side

How our clients see this in action

Marketing Architects logo

“Performance TV relies heavily on the quality of what you’re buying. MCG is one of the partners we count on to raise that quality. Their supply-side view adds another layer of trust, and that shows up directly in results for our clients.”

“Performance TV relies heavily on the quality of what you’re buying. MCG is one of the partners we count on to raise that quality. Their supply-side view adds another layer of trust, and that shows up directly in results for our clients.”

Nikki Erkkila

VP Media Partnerships, Marketing Architects

Read the release

Diray Media logo

“We had already identified the gaps on the supply side … what we needed was a partner who could close it. MCG did exactly that … That combination of operational improvement and client-specific customization gives our team more control before the bid, without changing what makes our buying approach work.”

“We had already identified the gaps on the supply side … what we needed was a partner who could close it. MCG did exactly that … That combination of operational improvement and client-specific customization gives our team more control before the bid, without changing what makes our buying approach work.”

Dean Chandler

SVP, Media & Video Innovation, Diray Media

Read the release

More partnership news in the press room

OUR TEAM

Get to Know Our People

Get to Know Our People

Nadav Dray

Co-Founder and CEO

Nadav Dray

Daniel Elad

Co-Founder & CRO

Daniel Elad

Donald Williams

Exec Advisor & CSO

Donald Williams

Diana Horowitz

Strategic Advisor

Diana Horowitz

Gali Davidi

Chief AI Officer

Gali Davidi

Yuliia Koshel

Ad Operations Lead

Yuliia Koshel

Iris Nortman

Account Executive

Iris Nortman

Reach out anytime

Ready to Outperform the Market?
Let’s Scale Together

Schedule a Call and Begin Optimizing

Book A Call

contact@wermcg.com

Reach out anytime

Ready to Outperform the Market?
Let’s Scale Together

Schedule a Call and Begin Optimizing

Book A Call

contact@wermcg.com

Reach out anytime

Ready to Outperform the Market?
Let’s Scale Together

Schedule a Call and Begin Optimizing

Book A Call

contact@wermcg.com